ZIYU / ZOEY

PRODUCT LAUNCH & CREATIVE DELIVERY

ZIYU / ZOEY

Integrated Marketing / Campaign Planning / Content Production

PRODUCT FEATURE ASSETS
OnePlus 13 Snapdragon 8 Elite technical visual
ONEPLUS 13 SERIESFIG. 01
LAUNCH VISUAL ASSETS
OnePlus 13 hero key visual with campaign typography and Hasselblad product imagery
OnePlus 13R hero key visual with complete campaign typography and product imagery
Complete OnePlus rain and winter feature composite
FIG. 02
CAMERA SAMPLE ASSETS
Warm portrait OnePlus camera sample with Hasselblad footer
Green aurora and house OnePlus camera sample with Hasselblad footer
Blue-hour city OnePlus camera sample with Hasselblad footer
Warm horse portrait OnePlus camera sample with Hasselblad footer
Cold glacier OnePlus camera sample with Hasselblad footer
FIG. 03
UNBOXING & ACCESSORIES
Complete OnePlus 13 product and unboxing arrangement
FIG. 04
AI HOW-TO VIDEO
AI Intelligent Search how-to video context frame
OnePlus product frame for the AI how-to video storyboard
AI Intelligent Search how-to video feature interface frame
AI Intelligent Search how-to video result frame
FIG. 05

PRODUCT LAUNCH & CREATIVE DELIVERY

FIG. 01–05PRODUCT LAUNCHOPEN PROJECT ↗
SUPNICE / CAMPAIGN PROPOSAL
SupNice offline market activation proposal page
SupNice consumer strategy proposal page
SupNice interaction activation proposal page
SupNice integrated marketing campaign proposal cover
INSIGHT / STRATEGY / ACTIVATION
FIG. 06
VIVO S19 / PITCH SUPPORT
vivo S19 blue portrait key visual
vivo S19 red hero key visual
vivo S19 product lineup
FIG. 07
POSTAL SAVINGS / CAMPAIGN PROPOSAL
Postal Savings campaign strategy proposal page
Postal Savings campaign big idea proposal page
Postal Savings KOL activation proposal page
Postal Savings selfie template proposal page
FIG. 08

CAMPAIGNS & BRAND COMMUNICATION

FIG. 06–08BRAND CAMPAIGNSOPEN PROJECT ↗
MANGO TVCAMPUS MEDIA
Long-form Mango TV membership WeChat article
FIG. 09
Mango TV Limitless Graduation Season key visual poster
FIG. 10
Mango TV Weibo talent content post
Mango TV Weibo video campaign post
Mango TV Weibo campaign activation post
FIG. 11
Long-form Hunan University campus opening guide article
FIG. 12
Long-form Hunan University autumn music editorial article
FIG. 13

SOCIAL CONTENT & AUDIENCE ENGAGEMENT

FIG. 09–13CONTENT & ENGAGEMENTOPEN PROJECT ↗
一手好戏 campaign proposal cover
一手好戏 campaign strategy framework
一手好戏 stage and activation proposal
一手好戏 craft experience and final campaign system
GRADUATION PROJECTFIG. 14
M&M camera identity campaign fragment
COURSE PROJECTFIG. 15
I’M&M campaign cover proposal page
I’M&M FilmMe camera campaign output proposal page
I’M&M self-esteem insight and strategy proposal page
I’M&M Color Run activation and sponsorship proposal page
FIG. 17
CHEW! LEMON campaign cover
CHEW! LEMON campaign background and insight proposal page
CHEW! LEMON television commercial proposal page
CHEW! LEMON theme song and final communication proposal page
CASE ANALYSISFIG. 16
一手好戏 campaign outputs archive fragment
FIG. 18

SELECTED ACADEMIC PROJECTS

FIG. 14–18ACADEMIC PROJECTSOPEN PROJECT ↗