SOCIAL CONTENT & AUDIENCE ENGAGEMENT
BUILT FOR THE FEEDSHAPED FOR THE MOMENT
01 / MANGO TV
SOCIAL MEDIA MARKETING / MEMBERSHIP & IP CONTENT
Produced ongoing content across Weibo, WeChat and Channels, using popular entertainment IPs and campaign moments to communicate membership benefits while balancing timely response with a coherent content rhythm.
结合热门剧综 IP 与营销节点包装会员权益，在微博、公众号与视频号持续产出内容，兼顾热点响应与账号整体的内容节奏。
02 / CAMPUS MEDIA
WECHAT EDITORIAL / CONTENT PRODUCTION
Created WeChat content around the real campus life of Hunan University students, responding to practical needs such as semester-start guidance while also capturing seasonal moods and everyday observations as complete editorial topics.
围绕湖大学生的真实校园生活策划内容，既回应开学等具体信息需求，也记录季节变化和校园情绪，把日常观察发展成完整的公众号选题。
