SELECTED ACADEMIC PROJECTS

CONSUMER INSIGHT
COMMUNICATION STRATEGY
CAMPAIGN PLANNING
CREATIVE PROPOSAL

01 / I’M&M COLOR RUN

M&M’S SPONSORSHIP IMC PROPOSAL

M&M’s Color Run 赞助整合营销方案

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02 / CHEW! LEMON

IMC CASE ANALYSIS

优酸乳「嚼！柠檬」整合营销案例分析

CHEW! LEMON proposal page 1

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03 / 一手好戏

GRADUATION PROJECT / 2026 PROMOTION PLAN

泉州木偶戏非遗文化 2026 年度推广策划案

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