PRODUCT LAUNCH & CREATIVE DELIVERY

FROM LAUNCH ASSETSTO FEATURE COMMUNICATION

During the OnePlus 13 Series overseas launch, I worked across two connected streams: launch asset delivery and AI feature communication. I helped keep creative assets, feedback, and revisions moving across teams and vendors, while contributing to two Intelligent Search how-to videos from early content development through production and post-production.

Together, the work was about carrying product and creative intent through to clear, launch-ready communication.

在 OnePlus 13 系列海外上市期间，我同时参与新品营销素材交付与 AI 功能教学视频制作：推进不同类型创意资产的版本、反馈与交付，也参与 Intelligent Search 教学视频从前期内容到拍摄及后期修改的制作过程。

两条工作线都围绕同一个问题：如何让创意和产品信息真正走到最终呈现。

LAUNCH DELIVERY
CREATIVE PRODUCTION
PRODUCT COMMUNICATION

01 / ONEPLUS 13 SERIES

OVERSEAS LAUNCH ASSET DELIVERY

270+ ASSETS
3 CREATIVE SCHEDULES
MULTIPLE LAUNCH TOUCHPOINTS

Supported the OnePlus 13 Series overseas launch by tracking 270+ marketing assets across three creative schedules, consolidating feedback, following revisions and blockers, and coordinating with internal teams and external vendors toward final delivery.

围绕 OnePlus 13 系列海外上市，维护 3 份创意排期并跟进 270+ 项营销素材，整理反馈、追踪版本与卡点，协同内部团队和供应商推进修改与最终交付。

OnePlus 13 Series primary overseas launch visual

OnePlus 13 product and accessory flat lay

OnePlus 13 Snapdragon and memory feature asset

OnePlus 13 Hasselblad portrait camera sample

OnePlus 13 Hasselblad camera sample three

OnePlus 13 Hasselblad camera sample five

OnePlus 13R Hasselblad horse camera sample

OnePlus 13 Hasselblad aurora camera sample

OnePlus 13 Hasselblad city camera sample

OnePlus 13 Hasselblad camera sample seven

OnePlus 13 Hasselblad camera sample eight

OnePlus 13 Hasselblad landscape camera sample

02 / AI HOW-TO VIDEO

INTELLIGENT SEARCH / 2 HOW-TO VIDEOS

2 VIDEOS
3 ASPECT RATIOS
GLOBAL SOCIAL

Contributed to two Intelligent Search how-to videos for OnePlus 13 and OnePlus 13R, supporting script and storyboard development, on-set production, UI coordination, and post-production feedback across multiple formats.

参与 OnePlus 13 与 OnePlus 13R 两支 Intelligent Search 教学视频制作，覆盖脚本与分镜讨论、现场拍摄、UI 协调及后期反馈，并配合多个画幅版本完成交付。